LUEDER is a London-based label founded by Marie Lueder in 2019. Known for its hybrid blends of sportswear, tailoring and medieval silhouettes, the brand reimagines clothing as modern armour, where garments shield the body while creating new spaces for expression and individuality.

Rooted in Marie’s background in bespoke tailoring at the Hamburg State Opera and her studies at the RCA, LUEDER draws on myth, ritual and performance to explore masculinity, identity and transformation.

Recent collections include Spring Summer ’26: Convivum, inspired by the charged energy of gatherings from football matches to carnivals and the cinematic world of Baz Luhrmann’s Romeo + Juliet.

LUEDER is part of the BFC NEWGEN cohort at London Fashion Week and was shortlisted for the Vogue Fashion Fund in 2024. The brand’s sustainable approach uses organic denim, recycled jersey and regenerated nylon, continuing to merge the historical with the contemporary where armour meets intimacy and strength meets tenderness.